Copy of SMALL FIRM_ Minicon6_Overview_Ap

WHAT Is MINICON6 ?

MiniCon is an independent, third party, plug & play vehicle to facilitate influence & impact for your Brand Awareness (Firm), your Thought Leadership (Individual) and your Approach to Problem Solving (Philosophy).

We exist to innovate a challenge at the heart of the industry you are here to serve, in collaboration with the very people you want forge a business relation with.

 

6? The 3-part campaign runs for 6 consecutive months.

Copy of SMALL FIRM_ Minicon6_Overview_Ap
Copy of SMALL FIRM_ Minicon6_Overview_Ap

MINICON6 APPROACH

Transforming challenge into best practice using a 3-phased approach, dedicated to an innovation-based problem statement, resolved with all Industry Stakeholders: (Firms, Industry Experts, Regulatory, and Employees) over approx. 6 months

Copy of SMALL FIRM_ Minicon6_Overview_Ap
Copy of SMALL FIRM_ Minicon6_Overview_Ap

MINICON6

IN ACTION

MiniCon is leveraged by 3 complimentary firms seeking to create influence in a specific sector, by resolving an innovation-based problem statement through meaningful contribution and collaboration.

 

MiniCon will secure up to x6 key Individuals from the industry to participate in the initiative on your behalf.

 

The MiniCon Influence & Impact Machine will be implemented for the duration of the initiative to ensure maximum influence for all participants involved.

Copy of SMALL FIRM_ Minicon6_Overview_Ap

MINICON6

TIMELINE

MTH 01

MINI

SET UP

Three firms and a sector specific problem statement agreed.

List of Key Individuals you want involved in MiniCon

Date for MiniCon in month 5

MTH 02

MINI

CONVERSATIONS

Firms, Industry Experts,

Regulatory, Employees

MTH 03

MINI

INSIGHTS

Insights shared and used to inform a Methodology

MTH 04

MINI

WORKSHOPS

Mini Wins inside

Mini Experiences

MTH 05

MINI

CONFERENCE

MTH 06

MINI

METHODOLOGY

Co-branded, published and shared across the industry

Funds Ireland MiniCon was created in September 2020 by Shannon Eastman as a way to innovate how marketing is done for small firms inside a pandemic.

Meaningful contribution and a EduTaining human experience in collaboration with the very people we wanted to forge a business relation with, was at its core. The content produced was shared prolifically and re-shared across the industry because of its perceived value, gained insight and commitment to transforming challenge into best practice.

MINICON CASE STUDY

Results are not guaranteed to be reproducible. They are an indication of past performance.

6_edited.png

01

3 Small Firms went onto win new business, including an advisory firm that signed BNY Mellon.

SMALL FIRM WINS

02

From zero to 415 Funds Professionals in attendance over a period of 6-weeks.

415 ATTENDED MINICON

2000% increase in brand awareness for the small firm driving the MiniCon

 

Traffic to the business website when up 477% during the event.

 

x5 New Business inquiries produced, 3 new clients signed

03

influence achieved

04

"A new benchmark in industry events has been set. FIMC has been one of the best experiences I've ever attended."

 

Fun, engaging, and an enjoyable learning experience.

ATTENDEE FEEDBACK

05

Digital Goody Bag was the number one visited page on our site.

Prizes for best questions put small firms front and center of their target audience in meaningful ways.

Conference content was pre-recorded, edited and delivered with the intention of ensuring engaging, fun and meaninful for our audience.

innovation won

MEASURING

INFLUENCE

Three types of Influence;

Brand Awareness (Firm), Thought Leadership (Individual), Approach to Problem Solving (Philosophy)

Who are we influencing?

Industry Stakeholders:

 

Firms who need your product

 

Firms to buy your company

 

Firms to partner with you

 

Thought Leaders & Industry Events to reach out and collaborate with you

 

Attract talent

 

Positioning yourself in an existing or new sector

Where are we influencing?

Direct:

Individuals inside media formats

 

InDirect:

Audience watching Media Formats

Search results

Referenced media

Outcomes from Influence

Direct:

Number of Public Experiences

Number of Individuals engaged inside a media format

Quality of those individuals

Target Audience Attitudes and Behaviours, Uptake and Use

Significant Change

Size of Audience engagement: likes & comments

InDirect:

Search Results

Referenced/Shared Media across industry

Tools to measure Influence

Number of New Relationships

 

Media Tracking - brand owned and search results

Media Framing

 

Media Coverage

 

Formal, Semi-Formal and Casual Meetings

 

Invitations to Opportunities up to 1 year post.

 

Interviewing Individuals and probing influence after the fact

 

Surveys, Focus Groups and Direct Response

Copy of SMALL FIRM_ Minicon6_Overview_Ap

INFLUENCE & IMPACT

Media & Promotion

Producing quality media through meaningful contribution is step 1.

Prolifically sharing that content across multiple media channels, consistently for 6-consecutive months is phase 2.

 

We will produce, publish, and promote your MiniCon content throughout

MiniCon6 giving you, your firm, and your philosophy Influence and Impact across the industry you are here to serve.

FREE 70-Minute Workshop for Small Firms selling to

Big Firms

We are not a perfect fit for everyone. The ones that we are a good match for, the results speak for themselves.

 

This 70-Min Workshop is bespoke to your firm and situation, facilitated by us and uses the TBF labs Methodology to resolve your most efficient route to growth.

 

We will both know inside these 70-Minutes, if we are a good match, or if there is an alternative approach to growth that suits you better.

 

There is an intake form to complete, a video required for the session and all business owners are strongly encouraged to participate.

INFLUENCE & IMPACT

Amplified inside  a collaboration

When three small complimentary firms leverage an Influence project, they reduce the cost of investment, maximise the results from their input and create opportunities to expand their network, reach, insights, and ability to understand better, the market they are here to serve.

SMALL FIRM_ Minicon6_Overview_April2021_