WHAT Is MINICON6 ?
MiniCon is an independent, third party, plug & play vehicle to facilitate influence & impact for your Brand Awareness (Firm), your Thought Leadership (Individual) and your Approach to Problem Solving (Philosophy).
We exist to innovate a challenge at the heart of the industry you are here to serve, in collaboration with the very people you want forge a business relation with.
6? The 3-part campaign runs for 6 consecutive months.
Transforming challenge into best practice using a 3-phased approach, dedicated to an innovation-based problem statement, resolved with all Industry Stakeholders: (Firms, Industry Experts, Regulatory, and Employees) over approx. 6 months
MiniCon is leveraged by 3 complimentary firms seeking to create influence in a specific sector, by resolving an innovation-based problem statement through meaningful contribution and collaboration.
MiniCon will secure up to x6 key Individuals from the industry to participate in the initiative on your behalf.
The MiniCon Influence & Impact Machine will be implemented for the duration of the initiative to ensure maximum influence for all participants involved.
Three firms and a sector specific problem statement agreed.
List of Key Individuals you want involved in MiniCon
Date for MiniCon in month 5
Firms, Industry Experts,
Insights shared and used to inform a Methodology
Mini Wins inside
Co-branded, published and shared across the industry
Funds Ireland MiniCon was created in September 2020 by Shannon Eastman as a way to innovate how marketing is done for small firms inside a pandemic.
Meaningful contribution and a EduTaining human experience in collaboration with the very people we wanted to forge a business relation with, was at its core. The content produced was shared prolifically and re-shared across the industry because of its perceived value, gained insight and commitment to transforming challenge into best practice.
MINICON CASE STUDY
Results are not guaranteed to be reproducible. They are an indication of past performance.
3 Small Firms went onto win new business, including an advisory firm that signed BNY Mellon.
SMALL FIRM WINS
From zero to 415 Funds Professionals in attendance over a period of 6-weeks.
415 ATTENDED MINICON
2000% increase in brand awareness for the small firm driving the MiniCon
Traffic to the business website when up 477% during the event.
x5 New Business inquiries produced, 3 new clients signed
"A new benchmark in industry events has been set. FIMC has been one of the best experiences I've ever attended."
Fun, engaging, and an enjoyable learning experience.
Digital Goody Bag was the number one visited page on our site.
Prizes for best questions put small firms front and center of their target audience in meaningful ways.
Conference content was pre-recorded, edited and delivered with the intention of ensuring engaging, fun and meaninful for our audience.
Three types of Influence;
Brand Awareness (Firm), Thought Leadership (Individual), Approach to Problem Solving (Philosophy)
Who are we influencing?
Firms who need your product
Firms to buy your company
Firms to partner with you
Thought Leaders & Industry Events to reach out and collaborate with you
Positioning yourself in an existing or new sector
Where are we influencing?
Individuals inside media formats
Audience watching Media Formats
Outcomes from Influence
Number of Public Experiences
Number of Individuals engaged inside a media format
Quality of those individuals
Target Audience Attitudes and Behaviours, Uptake and Use
Size of Audience engagement: likes & comments
Referenced/Shared Media across industry
Tools to measure Influence
Number of New Relationships
Media Tracking - brand owned and search results
Formal, Semi-Formal and Casual Meetings
Invitations to Opportunities up to 1 year post.
Interviewing Individuals and probing influence after the fact
Surveys, Focus Groups and Direct Response
INFLUENCE & IMPACT
Media & Promotion
Producing quality media through meaningful contribution is step 1.
Prolifically sharing that content across multiple media channels, consistently for 6-consecutive months is phase 2.
We will produce, publish, and promote your MiniCon content throughout
MiniCon6 giving you, your firm, and your philosophy Influence and Impact across the industry you are here to serve.
We are not a perfect fit for everyone. The ones that we are a good match for, the results speak for themselves.
This 70-Min Workshop is bespoke to your firm and situation, facilitated by us and uses the TBF labs Methodology to resolve your most efficient route to growth.
We will both know inside these 70-Minutes, if we are a good match, or if there is an alternative approach to growth that suits you better.
There is an intake form to complete, a video required for the session and all business owners are strongly encouraged to participate.
INFLUENCE & IMPACT
Amplified inside a collaboration
When three small complimentary firms leverage an Influence project, they reduce the cost of investment, maximise the results from their input and create opportunities to expand their network, reach, insights, and ability to understand better, the market they are here to serve.