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WHAT Is Influence16 ?

A powerful hand-made program that facilitates influence & impact for your Brand Awareness (Firm), your Thought Leadership (Individual) and your Approach to Problem Solving (Philosophy) on your Brand Owned Media Channels in collaboration with the market you are here to serve. (Your website, Your LinkedIn Profile, Your YouTube Channel).

 

16? This Initiative runs for 16-consecutive weeks

INFLUENCE16 APPROACH

Co-creating Genius, with & through the market you want to do business with

WEEK 1 & 2

insights & intel

We will conduct up to 6, 1-to-1 Interviews on your behalf with the people you want to be in a business relation with to inform message, content and promotion

WEEK 3 & 4

shape & structure

Resolve theme, messaging, structure, and presentation as well as the contributions of up to 6 key stakeholders.

WEEK 5

produce & publish

Content is then produced into media formats and published online in the places you market already hangs out in

WEEK 6 - 15

prolific

promotion

Consistent promotion of the content for 12-consecutive weeks. across all brand owned channels

WEEK 16

performances & outcomes

Impact, Performance and Outcomes from your INFLUENCE16 Program

INFLUENCE16 APPROACH

A program that we leverage to put you and the market you are here to serve in the same media set, tackling a flagship message that is at the center of their world (and now yours).

 

Brand Awareness for the firm, Thought Leadership for you and an opportunity to express and share your philosophy.

Why? Because you and your world deserves meaningful contribution that inspires, creates and moves all of us forward while adding to the bottom right corner of your spreadsheet.

We compiled a list of 60 individuals most important to the firm. We prepared a personalised invite to all 60 - interviews first to distill what mattered most to them. The insights revealed they all felt there was an Elephant in the Branch.

 

We created Elephant in the Branch MiniCon - a 360 look at the case for and against branch transformation for banks. 24 of our 60 bought a plane ticket and a night in a hotel to feature in our 1-day event. The firm organising it played MC for the day.

ELEPHANT IN THE BRANCH CASE STUDY

Results are not guaranteed to be reproducible. They are an indication of past performance.

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01

Danny Tang, IBM was our keynote.

Clarity on the banks inside view of Branch Transformation.

Deepened partner relations

SMALL FIRM WINS

02

Meaningful relationships were created and ongoing conversation continued beyond MiniCon.

24 of 60 ATTENDED

24 CIOs of USA banks flew in to participate in the 40 strong event in Salt Lake City - the place of the America First Credit Union Innovation Center. The Firm's reference site - a tour of it was included in the 1-day event.

 

Industry Partners were invited to co-sponsor the event to share in the cost.

 

Prolific promotion of the 24 CIOs as the firms marketing material reached far and wide.

03

OUTCOMES

04

Exceptional Experience; great content, excellent networking, and plenty to be learned from each other.

 

Financial Institutions wanted their Advisory firm to recommend tech firms.

 

All agreed that a industry methodology on Branch Transformation was needed

ATTENDEE FEEDBACK

05

The day was flooded with ideas we were testing from a printed workbook featuring each participant in its own section.

A Media Series to leverage off the back of the event.

www.BranchTransformationMethdology.com was secured during the event.

innovation won

We compiled a list of 60 individuals most important to the firm. We prepared a personalised invite to all 60 - interviews first to distill what mattered most to them. The insights revealed they all felt the first 18-months post Central Bank Authorisation was a minefield for Fund Management Companies (ManCos)

 

We created First18 - a Brand Owned Media Piece featuring the insights from 28 key individuals of interest. That Media piece was prolifically promoted across the industry and was the first of a 5-part media series.

DANIEL LAWLOR

EX-REGULATOR

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Results are not guaranteed to be reproducible. They are an indication of past performance.

01

Mainstream Media called for expert comment.

Personal Brand Awareness put him in the top 2% of the sector

SMALL FIRM WINS

02

In the first ever Media Piece. Thought Leaders, Industry Stakeholders sought him to participate in adjacent initiatives

28 OF 60 PARTICIPATED

4000% increase in brand awareness over 14-months

260% increase in revenue over 14-months

Known, Liked, Trusted by key decision makers before they even met

03

OUTCOMES

04

Fresh, fun and engaging content for such technical subject matter.

 

Really well made, well marketed media piece that got to the heart of the matter

ATTENDEE FEEDBACK

05

Co-creating with and through the market you are here to serve facilitated meaningful relationships while making way for future opportunities to collaborate and work together.

innovation won

We created a 45-Minute Free Lunch & Learn on 5 different topics with one clear outcome for the firm. The invitation was extended to 30 key decision makers inside large enterprise.

 

Within 3 days of the campaign going live, we smashed our target.

 

We course corrected the campaign in real time to generate a waiting list to manage delivery, optics and follow up.

MASF CONSULTING

LUNCH & LEARN

Results are not guaranteed to be reproducible. They are an indication of past performance.

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01

3 of Ireland's biggest firms said yes. On average 35 people were in attendance for each session.

The invitation to continue on a paid basis was made possible

SMALL FIRM WINS

02

The 4-week campaign met its objectives on day 3.

TARGET ACHIEVED ON DAY 3

Initial research conducted by TBF labs confirmed that the 5 core areas wanting insight and support.

 

Those 5 core areas were spun into a free 45-Minute Lunch & Learn that became step 1 of a 3 step sales cycle.

 

Collateral pre, during, post lunch & learn was designed to secure the session, upsell after the session and close a sale.

03

INSIGHTS

04

1 topic, 1 win, 1 45-Minute session was a perfect combination for a new-to-them small firm wanting to demonstrate meaningful value and initiate the beginning of a longer term relationship.

 

The topics were clear, well made and designed to produce a clear win for the audience.

ATTENDEE FEEDBACK

05

Supported by the initial research we carried out with key decision makers, we were able to innovate a new way to generate brand awareness, thought leadership and demonstrate the approach to problem solving in a way that resonated with the specific audience.

innovation won

 
 
 

MEASURING

INFLUENCE

Three types of Influence;

Brand Awareness (Firm), Thought Leadership (Individual), Approach to Problem Solving (Philosophy)

Where are we influencing?

Outcomes from Influence

Tools to measure influence

Who are we influencing?

Industry Stakeholders:

 

Firms who need your product

 

Firms to buy your company

 

Firms to partner with you

 

Thought Leaders & Industry Events to reach out and collaborate with you

 

Attract talent

 

Positioning yourself in an existing or new sector

Where are we influencing?

Direct:

Individuals inside media formats

 

InDirect:

Audience watching Media Formats

Search results

Referenced media

Outcomes from Influence

Direct:

Number of Public Experiences

Number of Individuals engaged inside a media format

Quality of those individuals

Target Audience Attitudes and Behaviours, Uptake and Use

Significant Change

InDirect:

Size of Audience engagement: likes & comments

Search Results

Referenced/Shared Media across industry

Tools to measure Influence

Number of New Relationships

 

Media Tracking - brand owned and search results

Media Framing

 

Media Coverage

 

Formal, Semi-Formal and Casual Meetings

 

Invitations to Opportunities up to 1 year post.

 

Interviewing Individuals and probing influence after the fact

 

Surveys, Focus Groups and Direct Response

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INFLUENCE & IMPACT

Media & Promotion

Producing quality media through meaningful contribution is step 1.

 

Prolifically sharing that content across multiple media channels, consistently for 6-consecutive months is phase 2.

 

Producing content that addresses the core ideas, challenges and problems being resolved inside the industry you are here to serve is brand owned content that travels far and wide.

 

It is not about creating Brand Love or Brand Advocacy - it is about creating Brand Value through the perception of your industry

FREE 70-Minute Workshop for Small Firms selling to

Big Firms

We are not a perfect fit for everyone. The ones that we are a good match for, the results speak for themselves.

 

This 70-Min Workshop is bespoke to your firm and situation, facilitated by us and uses the TBF labs Methodology to resolve your most efficient route to growth.

 

We will both know inside these 70-Minutes, if we are a good match, or if there is an alternative approach to growth that suits you better.

 

There is an intake form to complete, a video required for the session and all business owners are strongly encouraged to participate.